5 Reasons To Choose SalesForce Commerce Cloud Over SAP Commerce Cloud
Let's quickly get brief overview about Salesforce and SAP commerce cloud .
SAP Commerce Cloud - previously known as Hybris
Salesforce Commerce Cloud - previously known as Demandware
Salesforce acquired Demandware in 2016 and Hybris was acquired by SAP in 2013 . Both companies have acquired the companies to strengthen their e-commerce , digital and retail sector . When it comes to e-commerce industry , there are 2 robust tools being used . The first one which everyone must have experience is B2C e-commerce . The second one being B2B e-commerce which is being used for bulk ordering , payment and logistics etc .
Both platform offers extraordinary native functionality . SAP has acquired hybris which already has higher market coverage in e-commerce segment . It was also listed as leader in Gartner magic quadrant for digital commerce . Wherein Salesforce has integrated demandware in its existing product like CRM which facilitates user to get overview of website visitors in details . One of the leading CRM is the market helps their customers to get deep customer insight and ease on the sales process right from lead to their conversion .
Salesforce has also acquired CloudCraze in 2018 which aids in optimisation of B2B e-commerce capability . With the help of this business buyers will be able to get more insight about consumer journey through different channels like social , in store , mobile and digital .
Predictive short is another must have feature introduced in Commerce Cloud . It has gained superpower with AI enabled engine that helps in studying the search , show result based on searched filters and suggest choices accordingly - all made possible because of Einstein AI powered personalisation for shoppers . The whole cycle of purchasing is also monitored by AI engine which helps in tracking customer behaviour , product selection and more .
It is always the team who at last take care of day to day activities . Software needs to be user friendly and that's what Salesforce has done in its admin interface in comparison with SAP .Salesforce admin interface is very much user friendly which saves time of user to learn the CRM.
As far as pricing is concerned , SAP commerce cloud is sold through (1) subscription based pricing and (2) priced with total number of parallel users on site during peak time . Wherein Salesforce commerce cloud pricing is completely based out on revenue sharing model , which in turn means revenue increases as percentage reduces .
So in case you are in retail space , it is always suggestible to take advise from consultant who has expertise in both SAP and Salesforce and can suggest you best possible way .
