Custom CRM Development : Why To Build Own CRM
What Exactly Is CRM & How Does It Help ?
CRM software facilitates better management of customer relationship with organisation . It has capability of storing all data in centralised server to be accessible by every department of organisation with ease . Every CRM is developed with goal of providing optimal experience to customers . Market is flooded with pool of CRM platforms which are open source in nature . Among those some are very easy to use in nature , while on the other hand some are complex which many business organisation does not finds viable to use . Hence at the time you have decided to go for CRM solutions , the very first question that comes in mind is whether to choose CRM from readily available programs or to move ahead with customer tailored solutions for your business ?
Main Components Of CRM
Lead management
Opportunity management
Analytics & Reporting
Marketing Automation
Customer Service
Activities Training
Campaigns management
Task & Reminders
Custom CRM Software Development Solution
Their are variety of reason of choosing custom CRM developments solutions instead of mass vendor solution .
Customisation : Build As Per Your Needs
CRMs that are already doing good in market are build with common aim , ie to cater every industry needs. Hence they are often many features inbuilt in the solutions that might not be of your use , buy you many have to bear the cost of it on monthly basis . It further adds on more complexity and resources to guide your team to use it .
Custom development of CRM software facilitates development as per the need of enterprise . Business has options to define sequence and execution of each event in CRM . For instance say lead generation automation can be programmed in a way that it can take automated follow up with customers and assign sales person accordingly . Custom build software can anytime be scaled up as per the need . Companies also has option to customise reports , manage documents or even send SMS right from one platform .
API Integration : Connect Systems
Custom CRM software development also facilitates integration of open source software to any existing platforms . With the use of APIs provided by other companies , CRM can easily be connected with quickbooks for accounting purposes or Microsoft Dynamic GP using API . Similarly connecting the CRM with Salesforce can provide you with management of marketing automation and email lead management .
Implementation : Tracking & Management
When you have started growing or your records are increasing fast and consuming lots of data , then you have to necessarily pay more in case you are use pre built CRM . When it comes to custom CRM , you build as per your forecast which can be scaled up once you find it necessary with very less cost .
Scalability
AS CRM storage of data grows , ready to use CRM many not be made accordingly to handle large sets of data . But when it comes to custom CRM software , it is built keeping in mind the forecast and option to scale as and when needed and hence it is capable enough to easily accommodate fluctuations of CRM server storage , CRM user interface and data .
Deployment : Business Process
Custom CRM are built according to your sales process flow for successful management of lead generations . Setting of architecture to automatically assign leads to someone on the basis of certain parameters can facilitate data improvomisaitlon and business process automation . In addition to it , custom CRM can facilitate correct business forecast on the basis of presence of historic data . CRM also facilitates mass email automation to schedule , monitor and track marketing performance as well as tracking of customer behaviours about viewing of their emails .
Cost Effective
In case of pre built CRM , due to its robust infrastructure and presence of many unnecessary functionality , they charge it on monthly basis per user and hence they are pretty much expensive . In simple words more the number of users , the more monthly expenses you have to pay , thereby adding cost at every stage .
On the other hand building a custom CRM software is no where cheap . It involves huge initial investment , but yes that is one time expenses . The important here is to build solution as per your customise demand and needs . In addition to it companies own their source code as well as data which is not at all accessible to any third party resources , and you will have full right over your data and can use as long as you want .
Cloud Data Security
Most of the pre build CRM are hosted on cloud and hence you will never know where your data resider as well as how encrypted your data is for getting prevented from being hacked . One of the best way to prevent data hacking and protect customer data is to build custom CRM software with your own right to host data where you finds it viable .
Conclusion
In case you are looking to develop your own custom CRM software solution or want to customised really to use CRM software solution like Salesforce , feel free to contact us .
