Why Bad Data Useless For Your Business
The very first question that arises is how will you get to know what is good data for you and what is bad data ? How healthy is your data ? Can your data be analysed ? And what exactly does fitness of data means ?
Fitness is not just being healthy . Instead when you are able to fulfil your particular task or role with quality on suitable environment , you will be termed as fit . When it comes to data fitness , data compromise of correct and meaningful information that add on value to your business insights .
As more and more companies are now moving towards digital transformation , this means more and more data are being stored into cloud servers . Hence if it is not managed properly , can create chaos and will ultimately lead to incomplete , duplicate and old information .
For instance say , in Salesforce CRM a contact record could represent important stakeholder in your given account . If you have not properly managed your data then you may have duplicate and irrelevant data which will lead to loosing of account due to non management of client strategy .
How Much Important To Have Healthy Data ?
If you are eating healthy and is physically fit , then you will surely not encounter with physical and mental health condition . Similarly healthy data promote increase in productivity , efficiency and ultimately negative effective in ROI .
Opposite to bad data is good data . No duplicity in data means not sending off marketing emails twice . In addition to it , it will also means customer will not get irritated due to multiple sales person call in Salesforce org .
Salesforce org is said to be well managed when you have crystal clear 360 degree view of your client records which can be accessible to all departments from single place be it account executive , marketing executive or support engineer working on the case .
How Winklix Can Aid You With Data Fitness ?
If you are familiar to this field you must be aware that there are variety of data quality tools available in marketplace but very few organisation with expertise in understanding Salesforce data . It is really not worthwhile to ave fancy tools if your team don't know how to actually use it .
In order to maintain and process high quality data , it requires series of planning and serialised process . Data cleansing rules vary from organisation to organisation and is totally dependent on understanding the flow of business . Winklix's client service team has variety of tools and expertise knowledge to analyse and handle your data for consistency , accuracy and completeness .
Winklix offers Data Fitness Dashboard , client will always be able to get healthy data passed on to their CRM . At the same time they can work on their data management strategy in order to keep their data fit .
With our data fitness dashboard , client gets a customised dashboard integrated in their own Salesforce org which can further be used to monitor and evaluate data fitness . Dashboard helps in understanding how clean and valuable data is in your CRM .
Winklix team also compromise of data architects who have expertise knowledge in cleaning up of bad data and thereby helping it to keep it clean as well as providing training tailor build to your organisation . In case you are looking to transform your salesforce journey , feel free to contact us .
